As you examine your path to success, you must determine how to get yourself on that path. This means you need to be in contact with the companies and/or industries you see in your future. As you already know, landing the job you want is not an easy task. That is why marketing is an essential part of career mapping.
Above all else, a self-marketing strategy for career enhancement should address these three issues:
Market Identification:
Just like a business must decide on the customers to whom it will sell its product, you must decide on the companies and industries to which you will sell yourself. Be specific, having only a general idea will leave you unfocused. Make a list of specifics so you can properly allocate your time and effort.
Strength/Weakness Identification:
When a business sells its product, it does not just to tell you the product's name. Advertisements emphasize the advantages of a product. You need emphasize your strengths and downplay your weaknesses as you market yourself. Have your closest friends and colleagues help you compile a list of your positive and negative characteristics.
Mission Statement:
It may seem trivial to actual develop a mission statement for yourself, but they perform a very valuable function. Creating a mission statement requires you to concisely explain your goals. In doing this, you remove frivolous details and better focus yourself.
Career Enhancement: Start Marketing Yourself
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